HL Adventure | About

Two decades of passion and expertise

At HL Adventure, we draw on two decades of passion and expertise creating extraordinary luxury and MICE travel experiences in the Arctic.

We are adventurers

With world-class capabilities in private adventure travel, destination management and MICE facilitation, our knowledge, experience and meticulous eye for detail ensures unrivalled levels of service, even in the most extraordinary of locations.

Our dedicated team of expert travel designers and operation specialists work closely with our exclusive supplier network to produce innovative, bespoke itineraries and once-in-a-lifetime experiences.

HL Adventure is one of the most experienced operators in Iceland and the Arctic. For over 20 years, we have created truly unforgettable experiences for some of the world’s most auspicious families and private individuals.

Throughout the meetings, incentive, conference and events (MICE) industry, we have been trusted again and again to deliver outstanding results for global brands such as Toyota, Audi, Samsung, Land Rover and BMW.

We have advised and managed film-shoot locations for blockbuster movies and commercials.

We live and breathe what we do, and we hope it shows.

HL Adventure is based in Reykjavik, Iceland, with destination managers and market representatives in Germany, Norway, USA, Russia and the UK. Founded in 2000 by professional explorer Jón Ólafur Magnússen to share the outdoor adventures of his homeland with foreign travellers, HL quickly developed into a full service destination management company specializing in incentive travel and private luxury in Iceland and with operations across the high Arctic.

It is easy to see how much Jón Ólafur Magnússon loves his home country.

Iceland, like nowhere else on earth, is a land of extraordinary landscapes and extreme contrasts. The summer’s midnight sun gives way to frozen starry skies. A day traversing an icy mountain glacier by super-jeep might conclude in a fire-lit feast and hot sauna. Ancient Viking history and traditional customs are threaded throughout a contemporary lifestyle strongly connected to nature and wellbeing.

We have made it our life’s work to share our spirit of adventure, with a passion and respect for the awe-inspiring natural forces that created these mighty landscapes.

View your Wishlist